When Mao Zedong was building up support to eventually conquer China he famously declared: “A revolution is not a dinner party.” And Chinese president Xi Jinping’s mission to “revolutionise” the country’s toilets is certainly a far cry from hors d’oeuvres.

Xi has stressed the need to upgrade China’s toilets in order to build a more civilised society and improve the hygiene of the masses. He first launched the “toilet revolution” in 2015, initially aimed at building better bathrooms at tourist sites.

The stench and filth of many Chinese toilets horrifies foreigners.

But the latest campaign is also about improving the bathroom experience for the domestic populations. Xi has reminded cadres of the need to carry out the toilet tumult until the end, perhaps akin to Marx’s permanent revolution, and encouraged officials to continue to modernise tourist bathrooms while expanding the push to rural homes.

Many country loos are simple pit toilets and lack plumbing.

“The toilet issue is no small thing, it’s an important aspect of building civilised cities and countryside,” Xi said in a front-page article in the People’s Daily, the Communist party mouthpiece.

“This work must be a concrete part of advancing our country’s revitalisation strategy and we must make great efforts to fill these shortcomings that affect the quality of life of the masses.”

During Xi’s visits to the countryside he has often checked on the loos in rural homes to see if residents use pit toilets. Earlier this month at an important Communist party meeting he said meeting the public’s expectations for a better quality of life was the party’s main challenge.

“There is still a yawning gap between China’s strong economic development and people’s standard of living. A beautiful environment and hygienic toilets are essential to a good standard,” Bai Lin, China project manager with the World Toilet Organisation, told the South China Morning Post.

The National Tourism Administration announced plans last week to build and upgrade 64,000 toilets between 2018 and 2020 as part of a plan titled Advance the Toilet Revolution Steadily. China’s tourism industry has already upgraded 68,000 loos in the past three years, or about 19% of its target, as part of “universally welcomed” renovations, according to state news agency Xinhua.

While the United Nations has declared 19 November World Toilet Day, Chinese authorities have taken that one step further, branding the event “World Toilet Day and China Toilet Revolution Awareness Day”.

Source: The Guardian