Apple Expands Its Reach in Saudi Arabia: Online Store and New Physical Locations

Apple announces plans to launch its first online store in Saudi Arabia by 2025, followed by physical stores, marking a major expansion in the region and a commitment to local customers and innovation.

Apple’s Strategic Move into Saudi Arabia

Apple is significantly expanding its presence in Saudi Arabia with plans to introduce its first-ever online store in the country by the summer of 2025. This will be followed by the opening of several physical retail locations starting in 2026.

This move represents a bold step as Apple seeks to increase its market share in the Middle East and deepen its engagement with local customers. Alongside the new stores, Apple will provide customer service in Arabic for the first time, offering its full range of products through both online and physical channels.

Empowering Local Communities and Innovators

CEO Tim Cook highlighted Apple’s dedication to supporting local communities, businesses, and innovators in Saudi Arabia. “We are committed to providing Saudi customers with the best possible experience and empowering the next generation of entrepreneurs,” Cook said.

Apple’s expansion is not just limited to retail. The company has made substantial investments in the country, particularly through its Apple Developer Academy in Riyadh, which opened in 2021. The academy has already trained around 2,000 students in programming, equipping them with the skills needed to publish apps on the App Store.

A Boost to Education and Innovation

Apple is further solidifying its commitment to Saudi Arabia’s tech ecosystem by expanding its educational initiatives. Recently, the company hosted its first Apple Foundation program in the country, a month-long course aimed at young learners.

The program focused on coding, app development, and game design, helping to nurture the next generation of digital creators. With an emphasis on gaming, the course allowed students to explore how technology can shape the entertainment industry.

The success of the first program has paved the way for more educational opportunities, with Apple announcing that additional sessions are scheduled to begin in spring 2025.

Looking Ahead: A Long-Term Investment in Saudi Arabia

Apple’s expansion into Saudi Arabia signals the company’s long-term commitment to the region. By establishing both online and physical retail presences, alongside its educational and developer programs, Apple is laying the groundwork for a thriving technology ecosystem.

As the company continues to invest in local talent and innovation, its efforts are expected to have a lasting impact on Saudi Arabia’s digital landscape, enabling future generations to thrive in the global tech economy.