Most Popular Types of Digital Entertainment in Ghana in 2026

While more traditional forms of entertainment are still widely popular, digital entertainment options like streaming movies and betting on sports online have risen in popularity in Ghana over the last few years. But which digital entertainment options are most popular in Ghana?

As internet access and smartphone adoption continue to grow throughout Ghana, more and more people are finding that digital entertainment options are enjoyable. There are still plenty of people who get their entertainment in more traditional ways, but especially among younger generations, digital entertainment options like betting through online platforms on sports and streaming movies and TV shows are growing in popularity. As we move steadily into 2026, the types of digital entertainment that are most popular in Ghana are both shaping and being shaped by what Ghanaian culture will look like in the future.

Let's take a closer look at some of the most popular forms of digital entertainment for Ghanaians.

Streaming Music Has Ghanaian Cultural Roots

One of the most popular forms of digital entertainment for Ghanaians is something that has deep cultural roots for many, even if it is reinvented in a digital space: Streaming music. Music has long been something that has united and been culturally important in Ghana, and now the internet has made it much easier to discover and share new music. Genres like Afrobeat, gospel, Hiplife, Highlife and contemporary urban, among others, are all popular among music streaming services in Ghana.

On the other side of this, Ghanaian musicians and artists are finding it easier than ever before to find new listeners, including some who might be part of a more global audience. The medium may have changed, but the togetherness and community spirit of music are still strong in digital spaces in Ghana.

Betting on Sports Online

As with many other West African nations, has a strong culture of sporting love, specifically for football. Modern digital platforms are offering sporting fans increasingly innovative and accessible ways to engage in online betting on the sports that they love. As such, online sports betting is another of the most popular digital entertainment activities among Ghanaians in 2026.

Sports betting has been legal in Ghana for almost two decades, so as mobile adoption rises and internet access increases, it only makes sense that online sports betting would increase just as many other digital entertainment options also increase. Modern mobile-friendly platforms are designed to be easily understandable and to offer a wide range of sports with full live scores, integrated statistics and even social features incorporated into them as well.

Streaming Movies and TV Shows and Other On-Demand Viewing

Ghana, like most of the rest of the world, has a growing love for streaming and on-demand viewing. Video streaming is hands down the most popular worldwide form of digital entertainment, and Ghanaians are no strangers to this form of entertainment. There is a range of platforms that offer movies, shows, news and documentaries, many of which are specifically tailored for the Ghanaian audience. There is even a thriving film industry in Ghana and Nigeria, known colloquially as Ghallywood and Nollywood, which has seen much success, not only with local audiences but also with wider communities of Ghanaian and Nigerian people overseas.

In addition to the more traditional video content productions, there is a growing industry of short-form video content producers and platforms in Ghana. Short-form content that is popular in Ghana includes things like cooking tutorials, comedy skits, motivational clips and lifestyle content, and is often distributed through social media.

Social Media as an Entertainment Source

Some might claim that social media isn't a source of entertainment, and we beg to differ. Social media platforms have evolved to allow people not just to connect, but also to share memes, short-form videos and to have extended discussions, as well as to share aspects of their lives with each other. Trends in entertainment often begin their life on social media platforms as people share them with each other, and an upswell of interest takes them to other places.

It bears mentioning that for many people in Ghana, social media is a place where entertainment and professional lives can intersect. Many use them as networking tools, as well as the creators and businesses that use them for marketing and building audiences. Newer technology, such as livestream capabilties are increasingly making it so that Ghanaians who connect through social media can be closer than ever before through digital means.

Education and Online Learning as Entertainment

There is an increasing global movement towards entertainment choices that are also in some way educational, sometimes known as 'edutainment'. Ghana has seen a reasonable adoption of this phenomenon, with platforms that offer language lessons, training in technology and tutorials on almost any subject you can think of gaining in popularity rapidly. This entertainment option is sometimes chosen by people who are eventually seeking career advancement, but is just as often chosen just as a way for people to feel enriched at the same time as they are entertained.

Education as entertainment can often bleed through into some of the other categories we've discussed, especially video streaming. Short and long-form videos that offer some forms of educational content are often popular. There is also a large range of platforms and apps that offer educational content that blends gaming with quizzes and other types of interactive features built in.

Final Thoughts

The future of entertainment in Ghana seems to be one in which entertainment options involve being connected. Not just to each other, but also to other people. Whether it's listening to music, engaging in online sports betting or watching on-demand content.

It can be seen from the digital entertainment options that Ghanaians love that more traditional aspects of Ghanaian culture, such as community, are not being lost as entertainment becomes digital; they are being transformed.