The occupant of the Golden stool and owner of Krobea Asante Kotoko, Otumfuo Osei Tutu II has honoured business mogul, Dr Kwame Kyei Baffour and mandated him to run the affairs of the royal club, Kumasi Asante Kotoko for the next three years after the Paul Adu Gyamfi-led board and Opoku Nti-led management were dissolved as their tenure of office came to an end.

I ask, can Dr Kyei Baffour make Kotoko great again ? Many didn't expect it coming but the final decision from Manhyia has brought the new wind of change blowing at Kotoko to move the team in the right direction.

The new leader had come up against so much castigation as his appointment appeared to surprise many as he is not well-known in football circles but it doesn't matter whether Dr Kyei is an astute football administrator or not. As long as Manhyia wields a positive influence in him, the newly appointed leader can make the club Fabulous again.

Dr Kwame Kyei is the Group Chief Executive Officer of Unity Group of Companies.
He is one of the country’s outstanding entrepreneurs with a strong position in the downstream sector of petroleum and gas industry.

What can Dr Kwame Kyei Baffour do to make Asante Kotoko SC great again?

Is Dr a Unifier ?

Above is the million dollar question that can make or unmake Dr Kyei Baffour's tenure of office. Why should Dr Kyei Baffour be keen on unity if he wants to be successful at the prestigious club ?

Kotoko for the past few years have seen division between the supporters and the top hierarchy of the club. The key to Dr Kyei Baffuor's success will be to ensure a cordial if not a lasting bromance between the executive body and the supporters. It is safe to say that, the Porcupine warriors were unable to fulfil their full potentials due to a lack of unity that existed and this should be one of Dr Kyei's topmost priorities. The cause of the twisted relation between the two is not the topic of this story. The focus is on Dr Kyei's ability to do damage control and envision any potential threat to a blissful relationship with fans of the club and put out any negative energy before it spreads.

Make known his blueprint

Every institution needs a well laid out plan which spells out a sequential line of action. I know Dr Kyei is obviously not oblivious of such an important feature of running an organisation as he is a business tycoon. My point here is simple.
Dr Kyei's plans for the club should not just remain in his diary. It is very important to involve the supporters from the onset as far as this is concerned. LET THE FANS KNOW YOUR PLAN. Clearly, he has plans but the fans should be aware of these progressive initiatives so as to keep and maintain the bond that is created after unifying the two parties (Top hierarchy and supporters union). Let the fans know what you plan to achieve with the club each season so they gear their support uniformly towards the vision. DO NOT LEAVE THEM OUT!

Pay attention to the MOUTHPIECE of the club

The Public Relations department of an organisation has a very important role to play in the success story of every institution. This is the face of the organisation and should be able to appeal to everybody within and outside the club. This is not to undermine the efforts of the past human resource of the club in that department. Is to emphasise on their importance in aiding your course of "MAKING KOTOKO GREAT AGAIN." As such, the standard should be raised above sea level if not sky-rocketed.

Professionalism and Branding

Asante Kotoko SC is the African club of the century. The management, activities and general outlook of the team should depict the club's pedigree. Dr Kyei should ensure strict professionalism within the club. Be it actions of the executive board, administrative staff, technical staff, down to the playing body. The structures put in place must be well defined enough to ensure that nothing is out of line.
However in order to regulate this, the team as a whole must be well branded if not re-branded. What is meant by branding?
A particular identity or image regarded as an asset. The club's image should be an asset and not a liability. People should be able to watch the club from afar and wish to associate themselves with Kotoko.

Create a channel for funding

Dr. Kyei should be able to create an avenue to fund the club and not be overly reliant on Manhyia for financial support. Ex Kotoko CEO Herbert Amponsah Mensah who was successful to an extent even though he did not win any major trophy has highlighted this point from experience.
"Dr. Kwame Kyei Baffour must have the financial wherewithal to run the club and not to rely on Otumfuo for funding and I hope that there is a workable plan that will take Kotoko to the highest level” he said.
It will be safe to take his advice into consideration.

Now it’s time to get to work – to unite, to prosper, to become stronger. Together, there is no doubt Dr Kwame Kyei Baffour will " MAKE THE PORCUPINE WARRIORS GREAT AGAIN!

KOTOKO MUST CONQUER AFRICA IN THE NEXT THREE YEARS.

FABULOUS......THE BEST

"wo kum apem aa apem beba."

By Sadat Apusi/twitter @apusi90/Instagram Sadat_Apusi