New EU regulations on CO2 emissions will make plug-in hybrids significantly more expensive by 2025, pushing consumers to buy now before the price hike.
Introduction: Amid tightening CO2 emission regulations, the European automotive market is bracing for a significant shift. As the European Union prepares to implement stricter CO2 emissions tests, the cost of plug-in hybrid electric vehicles (PHEVs) is set to rise considerably by 2025. This change is prompting new car dealers to encourage consumers to purchase PHEVs now before the regulations take effect and prices soar.
Surge in PHEV Sales Before Regulation Changes
Dealers Urge Early Purchases
In response to the impending regulations, new car dealers across the European Union are actively motivating consumers to purchase plug-in hybrids this year. The anticipated price increase in 2025 is driving a sense of urgency among buyers. Dealers are highlighting the current financial advantages of purchasing PHEVs, which will diminish once the new rules are enforced.
Decline in Electric Vehicle Interest
Sales data from Europe indicate a waning interest in fully electric cars, with many consumers turning to hybrids as a more attractive alternative. However, not all hybrid models are viewed favorably. The push for zero-emission vehicles initially led manufacturers to aggressively promote hybrids to lower their average CO2 emissions and avoid hefty fines. Yet, as battery vehicle sales falter, this strategy is proving less effective.