Renowned Ghanaian business icon and Chancellor of the University of Cape Coast, Sir Sam Jonah, has presented a transformative 10-point vision aimed at inspiring the next generation of Ghanaian leaders to pursue ethical, impactful nation-building.

Delivering the keynote address at Academic City University’s 2025 commencement ceremony on Saturday, June 7, Sir Sam urged graduates to redefine leadership—not as the quest for status or wealth, but as a lifelong commitment to service, character, and national development.

“Leadership is not about titles or accumulation of riches,” he said. “When I was invited to speak on the theme ‘Future-Ready Leadership for Nation Building,’ I asked myself: What does the future require from our leaders? My answer, in one word, is character.”

Sir Sam emphasized that the future of Ghana rests on the shoulders of leaders grounded in integrity, humility, and civic responsibility.

“You already have your degrees,” he told the graduating class, “but without character, those degrees are just pieces of paper.” Here are Sam Jonah's 10 pillars below:

1. Build Character for Integrity

Sir Sam emphasised that discipline, humility, and ethics are the cornerstones of leadership.

“Without truthfulness and transparency, no one worthy of respect will consider you a valued colleague, let alone a leader.”

2. Discover and Focus on Your Purpose

Recalling his humble beginnings as a laborer in the Obuasi mines, Sir Sam said, “Even then, I knew one thing: I wanted to matter. I wasn’t just working to earn a living; I was serving to uplift and enrich lives.”

He urged graduates to focus not on titles, but on their true calling: “Purpose, that is yours alone.”

3. Determine Your Values and Uphold Them

Leadership, he said, demands an internal compass.

“To be a future-ready leader, you must demonstrate honesty, empathy, and accountability.”

4. Build Relationships That Matter

Citing global examples, he reminded students that many transformative businesses were founded by classmates.

“Your network is your net worth,” he said, quoting public speaker Porter Galle.

5. Serve Before You Lead

“Leadership is not just about being at the forefront; it’s about being useful,” he stated. Reflecting on his mining days, Sir Sam added, “The best leaders I have known started as excellent followers.”

6. Embrace Both Failure and Success with Humility

He encouraged resilience, noting that “failure is part of the journey.” Quoting Winston Churchill, he said: “Success is not final, failure is not fatal; it is the courage to continue that counts.”

7. Be Adaptable, Never Stop Learning

Sir Sam urged young leaders to adopt the spirit of the Adinkra symbol Denkyem, the crocodile, which survives in both water and air.

“True strength lies not in rigidity but in flexibility while maintaining our essence.”

8. Youth Leadership Now

In calling for a new generation of leaders, Sir Sam applauded examples like Chile’s Gabriel Boric and Ghana’s own John Dramani Mahama.

He praised President Mahama for instituting a Code of Conduct for political appointees, saying it signaled a much-needed return to ethical governance.

9. The STEM Mandate

Sir Sam described science and technology as “the engine of national transformation,” referencing China and India as success stories driven by deliberate investment in STEM education.

He lamented Africa’s lag in this area and praised Ghana’s first President, Kwame Nkrumah, for once prioritising technical education as a patriotic duty.

10. Final Reflections: Serve, Not Just Succeed

In his closing words, Sir Sam urged the graduates to “build companies with purpose… communities with compassion… and institutions with integrity.”

“Live an honest life. Dream big,” he concluded. “Now go forward—not just to succeed, but to matter.”

The speech was a clarion call to Ghana’s youth graduates, entrepreneurs, civil servants, and creatives alike, to anchor their aspirations in service, not status.