Samsung has launched a new Galaxy Apps Store for its Indian customers. The new ‘Make for India’ app store allows users to access and download mobile applications in 12 different regional languages. The South Korean company has partnered with Indus App Bazar to announce the app store.

Samsung’s latest ‘Make for India’ offering will help millions of Indians navigate through an exhaustive catalogue of apps in their vernacular language, the company said in a press release. Regional languages supported by the store include English, Malayalam, Telugu, Tamil, Odia, Assamese, Punjabi, Kannada, Gujarati, Hindi, Urdu, Bengali and Marathi.

Samsung Galaxy Apps Store allow users to download a host of free applications, without having the need to sign in. Further, the Galaxy app store will have a special section to highlight Indian innovations to Samsung smartphone users.

Sanjay Razdan, Senior Director, Services Management, Samsung India, said ‘There is a marked increase in the penetration of smartphones and mobile application downloads across Tier 2 and Tier 3 markets. We studied this trend in key markets and partnered with Indus App Bazaar to address the growing demand for vernacular applications. The partnership will enable our valued customers to access their favorite apps on Galaxy Apps Store in 12 Indian languages in addition to English. With this, we are certain that our customers across the country will find the ‘Galaxy App Store’ even more useful and user-friendly’.

“We understand that there is a growing demand among mobile users to communicate in their local language. The new Galaxy Apps Store is a big step in that direction. We also realized that the mandatory sign in on the Apps store is an extra step and have completely removed this requirement for free downloadable apps. Coupled with the revamped user experience and the enormous catalogue of apps available on Galaxy Apps Store, we are sure that our Galaxy users will cherish the new experience and will fall in love with it,” Razdan added.