Samsung Unveils "Open Always Wins" in Collaboration with TOMORROW X TOGETHER

Samsung and K-Pop sensation TOMORROW X TOGETHER launch the inspiring Galaxy anthem "Open Always Wins," promoting a message of openness and resilience. Discover the new track and its powerful message.

Introduction:
In a dynamic fusion of technology and music, Samsung Electronics has released a new anthem, "Open Always Wins," in collaboration with K-Pop icons TOMORROW X TOGETHER (TXT). This partnership aims to inspire a message of openness and perseverance, resonating with Samsung's core values and the band's ethos.

"Open Always Wins": A Galaxy Anthem

A Collaboration with TOMORROW X TOGETHER
The anthem, "Open Always Wins," features the vibrant voices of TXT members SOOBIN, YEONJUN, BEOMGYU, TAEHYUN, and HUENINGKAI. This track, first revealed at the Galaxy Unpacked event, embodies the spirit of embracing challenges with an open mind, a principle deeply ingrained in the Galaxy brand's philosophy.

An Energetic Rock Anthem
Set against an energetic guitar beat, the song stands out as an alternative rock track, showcasing TXT's dynamic vocal abilities. Members SOOBIN, YEONJUN, TAEHYUN, and HUENINGKAI contributed to the lyrics, infusing the song with their personal experiences and reflections on openness and growth.

Celebrating Openness and Perseverance

Samsung's Vision and Commitment
Jamie Park, VP and Group Head of Experiential Marketing, Mobile eXperience Business at Samsung Electronics, expressed pride in the collaboration. "We are proud to have partnered with our Galaxy ambassadors, TOMORROW X TOGETHER, to create a brand anthem that encapsulates the spirit of openness in an authentic way. We hope it inspires listeners to embrace openness in their lives, and the experiences and opportunities that come with it," said Park.

Music Video and Athletic Spirit
The anthem's music video vividly captures TXT's preparation for a performance, interspersed with scenes of Team Samsung Galaxy athletes facing and overcoming challenges in various sports. This visual narrative celebrates the athletes' dedication and resilience, mirroring the song's core message.

Global Release and Fan Engagement

Available Across Platforms
The single "Open Always Wins" launched today across multiple music platforms, including YouTube Music, Spotify, Melon, Genie, Bugs, Flo, and Vibe. Fans can also watch the accompanying music video on Samsung's official YouTube channel.

Dance Challenge and Community Engagement
In conjunction with the release, Samsung has introduced the "Open Always Wins" dance challenge, encouraging fans worldwide to participate and show their support. This initiative aims to foster a sense of community and shared enthusiasm for the anthem's message.

TOMORROW X TOGETHER: A Voice of a Generation

Encouragement Through Music
"We are thrilled to be collaborating on this meaningful project with Samsung. We have included in our song a sincere message of encouragement, trying to encourage everyone to bravely face challenges without being disappointed by failure," said TOMORROW X TOGETHER. "We believe that those who overcome and progress through obstacles are the true champions."

A Legacy of Success
Established as Gen Z icons, TOMORROW X TOGETHER has consistently resonated with today's generation through their music. Their albums, including "Minisode 2: Thursday's Child" and "The Name Chapter: TEMPTATION," have achieved significant success, with their latest album, "Minisode 3: TOMORROW," charting high on the Billboard 200.

Conclusion

Inspiring Openness and Resilience
Samsung's release of "Open Always Wins" in collaboration with TOMORROW X TOGETHER highlights a powerful message of openness and resilience. By merging the worlds of technology and music, this anthem aims to inspire listeners to face challenges head-on and embrace the opportunities that come their way.

For more information about the new song and to watch the music video, visit Samsung's official YouTube channel.