Snapdragon X Laptop Sales Hit 720,000: A Slower Start in the Battle Against Apple’s M-Series Chips

Qualcomm’s Snapdragon X Elite and Snapdragon X Plus chipsets have sold 720,000 laptops to date, capturing just 0.8% of the market. Despite expectations, Qualcomm faces fierce competition as it seeks to take on Apple’s M-Series chips.

 Snapdragon X Struggles to Break Through

Qualcomm's ambitious foray into the laptop market with its Snapdragon X Elite and Snapdragon X Plus chips has not seen the explosive success the company had hoped for. With just 720,000 laptops sold, the chips have claimed a mere 0.8% of the global market. Despite expectations for significant growth in AI-powered computing, the Snapdragon X series faces formidable competition from established players like Apple’s M-Series chips, AMD, and Nvidia.

Qualcomm’s Struggle for Market Share in Laptop Market

In an effort to carve out a slice of the competitive laptop market, Qualcomm unveiled its Snapdragon X Elite and Snapdragon X Plus chipsets, which promise high performance and efficiency. However, sales figures tell a different story. Since their release, only 720,000 units have been sold—far less than what Qualcomm had anticipated.

The lackluster performance of the Snapdragon X laptops contrasts sharply with the growing demand for AI-powered computers, which are expected to see a dramatic 533.5% growth by 2025. Despite Qualcomm’s significant investments in this sector, the Snapdragon X series has failed to generate the momentum needed to keep pace with industry giants.

The Road Ahead: Will Qualcomm Overcome the Competition?

Qualcomm’s CEO Christian Anon remains hopeful, with plans to bring more affordable Windows laptops featuring ARM chips to market, targeting price points under $700. Furthermore, Qualcomm is expected to launch a new Snapdragon X chip next year, aimed at devices priced below $600. This strategy could offer a more competitive edge in the budget-conscious segment of the market.

However, the road to success is far from smooth. Qualcomm’s competitors, including AMD, are making aggressive strides in AI computing with their own chip offerings. Meanwhile, Nvidia is partnering with MediaTek to introduce similar AI-driven laptops in the latter half of 2025. These developments indicate that Qualcomm faces an uphill battle in establishing its Snapdragon X chips as the go-to solution for AI laptops.

Key Partners in the Snapdragon X Push

Despite these challenges, several major players in the laptop industry have embraced Qualcomm’s Snapdragon X chips. Companies like Lenovo, Dell, and Asus have incorporated the Snapdragon X Elite and Snapdragon X Plus into their devices, signaling that Qualcomm’s chips may still find a niche in the market. However, the ultimate success of this venture will depend on whether these companies can differentiate their devices sufficiently to entice consumers away from the dominant MacBook and other AI-powered laptops.

A Long Road Ahead for Snapdragon X Laptops

While the launch of Snapdragon X laptops has brought Qualcomm into the spotlight, their sales numbers suggest that the company’s efforts to challenge Apple's dominance are still in their infancy. With the market shifting toward AI-powered devices, Qualcomm must continue to innovate and lower price points to compete with its well-established rivals. As it stands, the road ahead for Snapdragon X laptops is challenging, but with strategic investments and partnerships, Qualcomm could yet secure a stronger foothold in the laptop industry.