All entrepreneurs want their business to go global. Want to ease your path and achieve this goal faster? Use these tips. They will help you, regardless of your niche.

Look for or Create Your Special Features


You'll say, "We're no different. We have the same assortment and prices. Create your own special features to be remembered and differentiate yourself from your competitors. The name of the establishment, the interior, the product packaging. Anything.

For example, 22Bet does not only offer betting services but also posts news and has its own podcast. Or one of the Japanese cafes doesn't only let you eat tasty food but also visit a Harry Potter world.

Work With the Media


Do not underestimate the importance of this tool and do not understand how to work with it.

PR is the most important tool of marketing communications. For some reason, some entrepreneurs consider PR not necessary and, moreover, not a working tool.

Not all companies need to work with the media. It all depends on two factors: whether you can give something to the media (an interesting news item, analytics, statistics, your experience, etc.) and whether the owner of a small business wants to scale up. Although this point is not so much about working with the media as it is about PR and marketing communications in general, but more about this below.

Don't Imitate


Stop blindly copying the success of others. It is of course necessary to follow the steps of your competitors. Adopt their successful solutions, but don't copy them, but build them into your business based on their specifics and needs. Be on the crest of the wave. Use your personal brand.

Don't Ignore Trends


This point flows smoothly from the previous one. People are now buying from people, not brands. So if you, for example, have decided to explore social media, be sure to take this trend into account. Speak to customers in their language, talk about life inside the company (office, production, typical employee's desk, etc.), funny stories, facts, your team in person, avoid the boring official clerical language. That's just mauvais ton.

The Most Important Thing in Business Is Your Customer


As pathetic as it sounds, it is. The product/service itself, the image of the company, the partnerships are all secondary. You can have a unique product, tempting prices, the coolest marketers, advertisers, and advisors, but if the client is not satisfied, it doesn't make sense.

After all, there are no universal tools for business promotion. It is important to know and understand how this or that tool works, its features, strengths and weaknesses, and then there is only practice. What works for others will not necessarily work for you.