Very Soon, You Can Watch Reels Without Interruption

Instagram is testing a new feature that lets users watch Reels without interruption through Picture-in-Picture mode, while also launching a long-awaited iPad app version.

Instagram Prepares to Let Users Watch Reels Without Interruption

Instagram is testing a feature that could transform the way millions of people watch short-form content. According to TechCrunch, the social media giant is trialling a plugin that allows Reels to continue playing in a floating window while users switch between other apps on their device.

The development marks a significant step in Instagram’s bid to keep audiences engaged for longer, as the platform continues to compete with TikTok and YouTube in the short-video space.

Picture-in-Picture Enhances Multitasking

The new option, commonly referred to as Picture-in-Picture (PiP), will give users the freedom to scroll, message, or perform other tasks on their phone without pausing their Reels experience. Participants in the testing phase will be notified about the feature and given instructions on how to activate it.

Although there is no confirmed timeline for a wider rollout, the implications are clear. By allowing uninterrupted viewing, Instagram could significantly increase watch time on longer Reels, boosting both user engagement and ad revenue opportunities.

Watch Reels Without Interruption: A Competitive Step

Instagram’s decision to test Picture-in-Picture aligns with a broader industry trend. TikTok and YouTube have already adopted similar features, giving their users the ability to multitask while enjoying content. By catching up, Instagram ensures that its Reels remain competitive and attractive to audiences who are increasingly seeking seamless, flexible digital experiences.

Social media analysts suggest that this move could encourage creators to produce longer Reels, knowing that viewers will be able to continue watching even while navigating other parts of their phones.

Instagram Launches iPad App Version

Alongside the Picture-in-Picture testing, Instagram has also unveiled a version of its application specifically adapted for the iPad. This long-requested feature has been on users’ wish lists for years, and its release marks another attempt by the platform to expand accessibility and meet audience demand.

The iPad version is expected to provide a smoother experience on larger screens, catering to those who prefer tablets for browsing social media, streaming video, or managing content creation.

 A More Immersive Future for Reels

With the ability to watch Reels without interruption and the introduction of an iPad-optimised app, Instagram is clearly doubling down on enhancing user experience. By addressing both multitasking needs and device compatibility, the platform is positioning itself to capture more time and attention from its global audience.

As competition in the short-form video market intensifies, Instagram’s strategy is simple: keep users engaged, keep them watching, and keep them coming back.