betPawa and Ghana Football Association refocus partnership for player welfare

betPawa and the Ghana Football Association (GFA) have jointly announced a strategic decision to realign their partnership focus within the Ghana Premier League, stepping away from the role of headline sponsors to prioritize direct benefits for players.

In an official statement, betPawa expressed its commitment to enhancing player welfare by increasing the locker room bonus to GHC 400.

Additionally, the company pledged to finalize the construction of the betPawa pitch at the Ghanaman Soccer Centre of Excellence in Prampram, showcasing its dedication to infrastructure development under the new partnership framework.

The statement outlined the changes: "Per our new partnership, we will be revising the betPawa Locker Room Bonus payment to the players from GHC 150 to 400 for every match their team wins. Under the current arrangement, we will also complete the first phase of the betPawa park."

While emphasizing the ongoing collaboration with the GFA, betPawa assured the sporting community of their sustained efforts to contribute to the development and improvement of football standards in Ghana.

The company expressed gratitude to the GFA for their enduring partnership and confirmed their commitment to implementing an enhanced Locker Room Bonus for footballers.

Originally signing a three-year contract in August 2022 with a total investment of $6 million, including an annual contribution of $2 million, betPawa swiftly became the league's headline sponsor after a prolonged period without such sponsorship.

However, after just one year, betPawa has chosen to shift its focus, a decision that may be interpreted by many as the company expressing a commitment to prioritizing player welfare over headline sponsorship.