Gloria Sarfo calls out betrayal and hypocrisy in Ghana’s film industry

Ghanaian actress Gloria Sarfo has fired back at critics in the creative arts community, accusing them of hypocrisy and betrayal after she faced backlash for her comments on the state of the country’s film industry.

Earlier, Sarfo had expressed disappointment over what she described as the near-collapse of Ghana’s film sector, highlighting inconsistent productions and the underutilisation of local talent.

She compared this with Nigeria’s thriving film industry, where actors are continuously engaged in projects.

However, her remarks triggered criticism from some industry figures and social media users, who accused her of belittling the local industry and seeking attention.

In a post, Gloria defended her stance, asserting that her concerns were genuine and came from a place of sincerity.

“God knows I didn’t post that for clout chasing. God knows I had good intentions. Even the young ones I was intentionally fighting for came to express their ignorance and disrespect me. And pundits sit on national television and radio to insult and demean my personality and brand.”

She also criticised the industry for its facade, where stakeholders pretend everything is fine publicly while privately acknowledging serious challenges.

“Let’s all pretend that it is all rosy publicly and cry privately. Yes, we have a perfect industry—one that is solid, no talent is being wasted, producers treat actors very well and pay them good. Ghanaian filmmakers produce 1,000 movies every year. Until then, I wish everyone all the best.”

Gloria hinted at stepping back from industry advocacy, suggesting that focusing on building her own brand might be a more worthwhile pursuit.