Gospel artistes rely on church choirs to popularise songs

Gospel music promoter Nii Noi has shed light on one of the creative tactics gospel artistes employ to market their songs.

Speaking to Kwame Dadzie on Joy FM’s Showbiz A-Z, he revealed that many gospel musicians strategically collaborate with church choirs to popularise their songs among congregations.

“One other thing that helps gospel musicians in marketing their works is the church promo,” he stated.

Nii Noi who also hosts Hitz Praize Zone on Hitz FM explained that artiste managers or the artistes themselves often reach out to choir directors to have their songs introduced during church services.

“The manager will engineer it maybe through the director or the artiste himself after the song is out would drive by a church and say ‘hello’ or maybe do a line or a verse in that song to plug the song in that church,” he explained.

He added that gospel musicians are increasingly blending traditional and digital promotion strategies, though many are still adapting to the evolving music marketing landscape.