Sarkodie relaunches label with writing camp for emerging artists
4th October 2025
Award-winning Ghanaian rapper and entrepreneur, Sarkodie, has announced plans to launch a new writing camp as part of a fresh partnership aimed at relaunching a full-service music label reminiscent of his earlier Sarkcess Music initiative.
Speaking in an exclusive interview with NY DJ on BTM Afrika, Sarkodie opened up about the challenges of running a record label in Ghana, explaining why he previously stepped back from signing artists.
“When you sign an artist, you’re technically almost responsible for their life. It’s not supposed to be like that, but that’s what it is, especially where we’re from in Ghana. It is interesting how people can face worse situations and wouldn’t have to complain, yet you have to take the blame for everything that happens in their personal life once you’re around,” Sarkodie said.
Despite the difficulties, Sarkodie affirmed his continued passion for discovering and nurturing new talent.
“That, however, doesn’t mean I’m not going to help. I get fulfilled when I see something and bring it to light. I moved away from signing artists because of how fully I have to be involved, but we just had a new partnership where we’re about to start a full label service again, like how we did Sarkcess Music, so we’re still looking for talent,” he added.
The rapper revealed he already has his eyes on a few potential signees but said their names will be kept under wraps until contracts are finalised.
“I have my eyes on a few, but I’m not going to mention any names until we’re able to get them involved and have the business side sorted,” he noted.
As part of this new phase, Sarkodie also confirmed plans to host a writing camp, an initiative he believes will help uncover raw, authentic talent in a more natural setting.
“I’m doing a writing camp. I’ll put the date out. That’s a nice way for me to spot talents, because then we spend time together so I can know the work ethic, vocal ability, star power and more,” he said.
This move marks Sarkodie’s renewed focus on talent development, echoing the early impact of Sarkcess Music, which helped spotlight acts like Strongman and Akwaboah.