Adidas is set to open its Originals Neighborhood store in Accra. The move is part of efforts to offer original Adidas products to customers locally.

The shop which will be the first of its kind in the sub-region has been designed to adopt some cultural setting of Accra.

First launched in Berlin, the ‘Neighbourhood’ project was created to strengthen the bond between Adidas and its streetwear consumers.

With various ‘Neighbourhood’ stores open in major cities around the world, from Berlin to Shanghai, Seoul, London and Sydney; Creators in Accra can now access the best of Adidas Originals.

The development is to demystify the notion that original Adidas products are found in luxurious shops and destined for the privileged.

The store will be launched in grand style on Thursday, 10th November, 2016 at Adidas House, 10, Nortei Ababio, Airport Residential Area, Accra.


Source: Ghana/starrfmonline.com/103.5FM