United Way Ghana has announced a partnership with the P&G Alumni Foundation to diversify livelihood opportunities and help ensure the financial stability of farmers and fisherfolk in Senya Beraku, in the Central Region of Ghana.
The focus of the project is to build the capacities of beneficiaries to establish and manage supplementary businesses in beekeeping and other vocations, including the production of tie and dye fabric, soap, pomade, hand sanitizer, and face masks.
The intent is to enhance income generation to ease the economic burden the farmers face from dwindling fish stocks and low farm yields.
Low rainfall and the use of fishing trawlers have negatively impacted the incomes of farmers and fisherfolk in the community.
United Way Ghana, a trusted non-profit, will bring its local expertise and community experience in similar beekeeping and vocational training projects to this partnership.
“We believe this project is a significant catalyst for economic empowerment. If the businesses that are formed from this project are managed well by beneficiaries, it will provide a pathway out of poverty and act as an engine for growth for the people of Senya Beraku,” said Janet L. Butler, the acting Executive Director of United Way Ghana.
As one of the communities with a high poverty rate in the Central Region, the intervention also addresses child labour and trafficking, and the financial hardship compounded by the COVID-19 pandemic, which has added increased pressure to provide food and healthcare to already struggling families.
This project is funded by a grant from the P&G Alumni Foundation. In line with the P&G Alumni Foundation’s mission, the project aims to increase the income stability and livelihoods for the most marginalized members of society, including rural farmers and fishermen.
“Creating economic opportunities for people through training, business skills and entrepreneurial support has never been more critical.
“This project will not only produce life-changing results for individuals and families but also help boost the local economy and development in Senya Beraku,” said Sarah Woods, Executive Director of the P&G Alumni Foundation.
Set to begin in May 2021, the initiative will benefit over 40 residents in Senya Beraku in the Awutu-Senya District.
The partnership will also educate beneficiaries on financial literacy and business management to help sustain their new trade for the long term.
The community-led partnership by United Way Ghana and P&G Alumni Foundation is supported by Engage Now Africa, Lead Afrique International, Cheerful Hearts Foundation, Community Leaders and the District Assembly office.
About United Way Ghana
United Way Ghana is a local non-profit organization that unites and connects all sectors of society – individuals, business, NGOs and government – to create long-term social change.
With a focus on education, income and health – the building blocks for a good quality of life, United Way Ghana is part of United Way Worldwide which has a presence in nearly 1,800 communities across more than 40 countries and territories worldwide.
About P&G Alumni Foundation
The P&G Alumni Foundation is a nonprofit organization comprised of 35,000+ Procter & Gamble alumni around the globe.
Its mission is to improve the quality of life by economically empowering individuals in need to achieve greater financial independence and economic well-being for themselves, their families and their communities around the world.
Source: citifmonline.com
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