Renowned Ghanaian statesman and business icon Sir Sam Jonah has issued a stirring call to action, urging Africa’s emerging leaders to place character above credentials, wealth, or influence.

Delivering the keynote address at the Academic City University College graduation ceremony on June 7, 2025, Sir Sam challenged the graduating class to rethink what truly defines leadership and long-term success.

“What does the future need most from our leaders?” he posed.
His answer: “Not degrees — you already have those. But without character, they are just pieces of paper.”

In a powerful and reflective speech, Sir Sam dismantled traditional notions of achievement, arguing that connections, money, and influence mean little without a foundation of integrity.

“Not connections — they help, but without character, you will corrupt or be corrupted by them,” he cautioned.
“Not money — it is the fruit of honest labour. But without character, it turns you into someone who is selfish, greedy, plunderous, and arrogant.”

At a time when global leadership is often measured by material success or popularity, Sir Sam’s message struck a different chord — one of moral clarity.

“Character is the currency that never loses its value,” he affirmed. “When you are known for honesty, fairness, and keeping your word, people will trust you, follow you, and invest in you.”

Sir Sam emphasized that Africa’s path to transformation depends not on its wealthiest or most influential citizens, but on men and women of principle, courage, and integrity.

“Africa does not need more people with power, money, or fame. It needs more people with character,” he concluded, drawing a standing ovation from the audience.