The Ghana Football Association (GFA) is poised for a significant digital transformation as it prepares to auction off streaming rights for all its competitions in the upcoming season, according to sources.

This strategic shift marks a departure from traditional television-centric broadcasting in Ghanaian football.

Embracing the rising popularity of online streaming platforms, the GFA aims to potentially broaden the global audience for Ghanaian football while exploring new revenue avenues.

Details on the specific competitions included in the streaming rights package and the bidding process are currently under wraps.

However, it is anticipated that major tournaments such as the Ghana Premier League and the FA Cup will be covered, with potential extensions to lower divisions and women's football.

The GFA's initiative mirrors broader trends in sports broadcasting, where streaming services are increasingly challenging the dominance of traditional television.

This move not only responds to evolving viewer preferences but also holds promise for enhancing the accessibility and viewership of Ghanaian football on a global scale.

As the bidding unfolds, the industry will keenly observe which platforms emerge as frontrunners for these streaming rights and how this strategic pivot reshapes the landscape of Ghanaian football broadcasting.