NEW DELHI: Tech giant Google has announced that it is bringing the built-in ad blocker of the Chrome browser to every country. The company rolled out the feature last year in US, Canada and Europe and has now decided to make it global. The company added in an official blog post that the feature will go live in all the countries on July 9, 2019.

"Our ultimate goal is not to filter ads, but to build a better web for everyone, everywhere. Chrome's enforcement of the Coalition’s standards has inspired many website owners to improve the advertising experience on their sites in a way that benefits users. As of January 1, 2019, two thirds of all publishers who were at one time non-compliant to the Better Ads Standards are now in good standing. Further, out of millions of sites we’ve reviewed to date, less than 1% have had their ads filtered," company said in an official statement.

The company started ad blocking last year on the basis of the guidelines developed by a trade group called Coalition For Better Ads. The guidelines restrict websites from taking up bad advertising strategies such as using pop-ups or videos with sound on. The company also added that Chrome will expand its user protections and stop showing all ads on sites in any country that repeatedly display these disruptive ads.

Recently at CES 2019 Google has announced that it is bringing Google Assistant support to Google Maps. The company claims that the Google Assistant will help in navigating in Google Maps. Along with this, users will also be able to share their ETA with friends and family using voice commands. It will also be possible to use voice commands for texting, playing music and more while driving.

Source: gadgetsnow.com