Despite having a considerable first-mover advantage, Siri – Apple’s digital voice assistant – seems to have fallen in the pecking order. Amazon with Alexa swooped in and Google with its Assistant have stolen a march on Apple. However, Apple has posted a job listing where it is looking for a program manager to make Siri better.

According to the job listing, “The Siri team is looking for an organized, thoughtful, and driven program manager to contribute in two key areas: First, developing and leading a program to proactively understand where Siri is building the most customer impact as well as where Siri can continue to grow and improve; this will require monitoring what the world is saying about Siri through social media, news, and other sources; then providing product analysis and recommendations to stakeholders and leadership.”

The first part of the listing clearly says that Apple wants to know from users where and how Siri is lacking. In other words, taking feedback people and understanding where the gaps are.

The second part of the listing reads, “And second, facilitating Siri engineering support and mentorship to ensure the accuracy success of Apple Marketing campaigns, press events, product announcements, product launches, and rapid-response efforts to breaking news or viral events; then analyzing the impact of these efforts.”

As we mentioned Siri over the years has become a bit ‘less smarter’ when compared to its rivals. Last year a detailed by The Information had highlighted how “Siri had launched with a poorly scalable infrastructure” and that combined with other factors had stalled growth and innovation. The report also mentioned that Siri division of Apple hadn’t been helped by too many leadership changes. There have been few acquisitions made by Apple as well to help and improve Siri’s capabilities. Nevertheless, the latest job posting does reveal one thing: Siri’s got a problem and Apple knows it.

Source: gadgetsnow.com