The International Netball Federation (INF) has announced an official rebrand to World Netball and has launched a strategic plan for the sport.

World Netball will work with member nations to deliver its vision to create a better world through netball.

Designed around three core strategies and seven essential values, the strategic plan builds on Netball 2020, INF’s strategic plan launched in 2016, and reflects consultation with World Netball’s members and regions.

The strategy is seeking to expand netball’s worldwide reach and impact.

The new World Netball logo represents the colours of the five World Netball Regions - Africa, Americas, Asia, Europe, and Oceania - and symbolises netballers’ athletic forms.

The logo is part of a new family of logos representing World Netball’s territories and events, creating a core foundation for the brand, and signifying a repositioning of the sport.

England's netballers celebrate victory at the 2018 Commonwealth Games - their sport has just rebranded from the International Netball Federation to World Netball ©Getty Images

World Netball President Liz Nicholl said: "We are delighted to be moving into this exciting next chapter as World Netball.

"Netball is a sport which creates choices, opportunities, connections, and communities for millions around the world.

"“Now is the time to look forward.

"Delivering our strategy to grow, to play, and to inspire, we will achieve our ambition to create a better world through netball.

"Our rebrand signals our intent to create real impact in the world of netball, with a vision to create a sport open to all, allowing netballers to embrace the opportunities the sport brings as well as achieving their full potential."

World Netball chief executive Clare Briegal commented: "Our rebrand and new strategy marks an important time in the world of netball.

"As we look ahead, we aim to increase global participation, revenue and capacity for our sport, building on our strong and established position, to reach wider audiences, raise netball’s profile and expand its impact.”

By Mike Rowbottom