The maiden edition of the annual music and cultural festival dubbed ‘Kumerica Homecoming 2021’, being organised to celebrate and promote Ghanaian culture, music and tourism, will take place from December 23 to 26, 2021 in Kumasi.
The festival is being organised by Plusize Entertainment to create a platform to showcase Ghana’s rich culture and tradition. It is also a platform to promote Ghanaian music, culture, and products among others.
It is expected to bring together all citizens who hail from the Ashanti Region, home and abroad. It will also serve as a networking and socialisation platform.
The festival, the organisers say, is also aimed to make Kumasi a key tourism destination for the world.
Some of the activities lined up for the event include health walk, live music concerts, kente expo, art exhibition, and food bazaar among others.
It would showcase the different genres of Ghanaian music as well as the various arts on the local front.
The festival, BEATWAVES gathered, has been carefully designed to target everyone. Organisers have decided to contract musicians and performers of all genre and ages to perform on three different stages at the festival to offer attendees the chance to go with their personal preferences.
“We are excited to announce the upcoming Kumerica Homecoming Festival. This annual event will attract the biggest crowd ever in the history of events in Ghana. We expect over 50,000 to attend this festival which will surely be the most exciting event to be staged in Ghana,” the organisers said.
In an interview with BEATWAVES, Roman Father, Director of Communications at Plusize Entertainment, said the event aims to promote tourism, the rich culture of the Ashanti’s, and create business links among others.
He said the festival is a global exposition of Ghanaian music, dance, food and fashion which primarily seeks to bring together art, entertainment and tourism players of Africa and people of African descent for entertainment and networking to promote tourism in Ghana.
He indicated that the festival was a deliberate and proactive step to take Ghana’s music, culture and tourism to the doorstep of the global community to drive traffic to the country instead of the usual practice of sitting back and hoping the world community would come to Ghana.
The director of communication was optimistic that the well-packed event would help discover local talents in sports, music and also expose businesses to trade opportunities.
He however, described the festival as a window to Ghanaian culture and a good reason for tourists to visit the country.