Award winning Ghanaian actor, Prince David Osei, has descended heavily on the Ghanaian media for promoting persons with no specific talent or achievement.

The likes of Hajia 4 Real, Archipalago, Rashida Black Beauty, Farcadi, Moesha Buduong and recently, Rosemond Brown shot to fame through the social media however rose to public fame with the aid of some traditional media.

The act, according to Prince David Osei has given room for the influx of persons who have not worked hard to deserve that kind of attention.

Speaking with Showbiz, the Fortune Island actor said this quick way to fame must not be encouraged since it is lowering standards in the entertainment industry.

“It looks as if that is the new trend now, just do something to get attention on social media and you are good to get interviews on major platforms.

“ Why have we lowered the standards in our entertainment industry? Back in the day, before a radio/television station will interview you, you must have done something remarkable, now just fool anywhere especially on social media and you land interviews on big shows.

“Meanwhile, the folks who will be doing good projects to help the industry will never get such publicity. Rather, they have to beg and in some cases, even pay to promote their works, why should it be so?” he queried.

Even though he didn’t mention names in his submissions, he pleaded with players in the industry to set standards.
“Stakeholders in the game, please wake up and this is no hate on anyone’s shine. In every institution, there are standards, let us not compromise ours by accepting the low standards these days.

"We are the mirror of the Ghanaian society and we must maintain the enviable role we play,” he said.