Former Communications Director of the Ghana Football Association Ibrahim Saani Daara has hailed the leadership of Accra Hearts of oak, calling on the fans to rally behind the men at helm.
The pronouncement by the communication expert comes at the back of a major sponsorship deal between the Phobians and global sportswear and football equipment manufacturing giants Umbro.
The award-winning ex-BBC journalist believes the Umbra deal, which is the biggest in the club’s history, is a milestone chalked by the Noonan-led administration in "difficult times" of football in the country.
"Even in these difficult times with talent drain look at what Noonan has been able to achieve," he said.
"The bigger picture is that at the start of every season, Hearts will reveal two new jerseys. We are on the same footing with some of the best clubs in the world."
Hearts of oak's rich history has in recent times blighted with poor performances, sparking virtriolic attacks on the board and management of the club
With mixed reactions, some fans have described The Togbe Afede-led board as one of the poorest in the history club.
The 107-year old club has not seen any major success since the 2008/09 season when they last won the Premier league, a development that has left most of the fans dejected.
But with his wealth of knowledge and experience in communications and the football industry, Saani Daara, who is currently the General Manger of Zylophone Media,thinks a little bit of patience and support will transform into a major success for the year 2000 champions league winners in their aim of rebranding.
"If we are patient with Noonan and Togbe and we build the academy on tight structures in some few years Hearts will dominate Ghana and Africa again," he said.
"Crucially we will be able to make business on both ends of selling top talents and keeping top talents. Both will sit side by side."
The 20 times premier league winners on Monday announced a bumper kit sponsorship deal with Umbro.
As part of the sponsorship, UMBRO will be the exclusive global technical partner of the club, supplying the Hearts playing squad with best-in-class authentic competition wear, training apparel and equipment, off field apparel, footwear and luggage.
Umbro will also supply the technical and management staff with Hearts’ branded apparel. Hearts of Oak products will also be available for fans to purchase.
By Fiifi Abdul Malik/ghanaguardian.com
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