Advertising is one of the bigger revenue stream for tech giants like Google and Facebook. So when suddenly ads appear almost everywhere while using their services, it doesn’t surprise anyone a bit. With platforms like Instagram and Snapchat gaining tremendous popularity, it’s no surprise to see images becoming an advertising medium. It looks like Google is now adding something called “shoppable ads” in its Images. In a blog post, Google noted, “We’re introducing shoppable ads on Google Images as another way we’re helping you connect with consumers. This new format enables you to highlight multiple products available for sale within your sponsored ad among Google Images results.”

What this means has been further explained by the company in the blog post. Elaborating on it, the blog mentions, “Let’s say a shopper is searching for home office ideas on her mobile device or desktop and goes to Google Images to explore ideas around how to organize her room. She can scroll through the images, hover over any sponsored ad with the price tag, and see the items for sale in the image -- along with prices, the brand, and more.”

The rollout of shoppable ads will be done gradually and across different product categories. “We’ll continue to roll this out to more categories across more retailers over the next few months,” said the company in the blog.

In other news about Google, the tech giant is set to host its annual developer conference. The dates for I/O 2019 have been confirmed by the company. Google’s developer conference will be held in Mountain View, California between May 7-9. Google is expected to showcase a host of new software-related products and services but the big draw remains the latest version of Android. Very little – including the name – of Android Q is known as of now but details will emerge closer to the conference date.

Source: gadgetsnow.com