There’s no love lost between the CEOs of two of the world’s biggest tech companies. We are talking about Apple CEO Tim Cook and Facebook CEO Mark Zuckerberg. Apple takes immense pride in maintaining users’ privacy while Facebook – and it’s well-documented – has been accused many times of being callous in their approach towards privacy. This has often been the bone of contention between the two CEO’s. Before going into their history, let’s talk about why and what Cook said about companies like Facebook. At its annual general meeting, Cook was asked about Apple and his views on privacy.

The Apple CEO – without taking any names – pulled no punches as he said, “The idea that someone has built this enormous, detailed profile of you and of everybody in this room and then takes that detailed profile to ... stir the pot, this is offensive to us." He didn’t stop there and further said, “We think that's it's just wrong to do, and it should not exist.”

If you thought that this wasn’t a not-so-subtle dig at Facebook, then Cook had some more in store. Before making the above remarks, he reportedly said, “we don’t have to look very far” which was a big hint about Facebook as the company’s headquarters aren’t actually too far from that of the social media giant’s.

There’s history between the two bigwigs of the tech world as we mentioned earlier. It started back in 2014, when Cook in an interview said, “when an online service is free, you are not the customer. You’re the product,” and this is was considered an obvious dig at Facebook. Zuckerberg was asked about Cook’s remarks and had said, “Yyou think because you're paying Apple that you're somehow in alignment with them? If you were in alignment with them, then they'd make their products a lot cheaper!”

When the whole Cambridge Analytica scandal had broken out, Cook was asked what he would do if he was in Zuckerberg’s situation. Cook had replied, “I wouldn’t be in this situation.” That’s not all as he said that Facebook should’ve “self regulated” itself and this reportedly riled Zuckerberg and he called these comments “glib”. There were also confirmed reports that after Cook’s comments, Facebook employees were “encouraged” to use more Android phones.

Source: gadgetsnow.com