Volvo inaugurates its largest auto hub in the Balkans with a 3.5 million euro investment in Pristina, showcasing the EX90 model and solidifying Kosovo’s place on the global Volvo map.

The globally renowned Swedish car brand Volvo has marked a significant milestone with the inauguration of its largest auto centre in the Balkans. Located in Pristina, the new hub, built with an investment of 3.5 million euros, sets a new standard for automotive facilities in the region. This opening not only highlights Volvo's commitment to innovation and quality but also cements Kosovo's position on the global map of the automotive industry.

Automita: The New Face of Volvo in Kosovo


The newly launched centre, named Automita, is designed to serve as the largest hub for Volvo cars in the Balkans. This state-of-the-art facility is a testament to the enduring passion of its owner, Wake Mita, who has had a lifelong admiration for the Volvo brand.

“I was born when Auto Mita started. I grew up in this industry, and since I was a child, I loved Volvo,” Mita said during the opening ceremony. “Twenty-five years ago, seeing a Volvo on the streets of Kosovo was a rarity. Today, we are celebrating the opening of the largest Volvo centre in the region, showing what Kosovars are capable of. Kosovo is now firmly on Volvo's global map.”

A Journey Four Years in the Making


Mita reflected on the four years of negotiations that led to the realization of this ambitious project. Initially met with skepticism, Volvo's representatives were reportedly amazed by the results of this investment. The opening marks a turning point for Volvo in the Balkans, furthering its presence and reputation in the region.

Showcasing Volvo’s Electric Future


The ceremony also saw the regional debut of the Volvo EX90, the brand’s flagship electric vehicle. Representing the pinnacle of Volvo's zero-emission ambitions, the EX90 exemplifies the company's commitment to sustainable and innovative automotive technology.

A Star-Studded Opening


The event was attended by high-profile figures, including representatives from Volvo for the Balkans, the Swedish Ambassador to Kosovo, and Kosovo’s Minister of Trade and Industry. Guests had the opportunity to tour the expansive showroom, now the largest of its kind in the region.

 Kosovo on Volvo's Global Map


The inauguration of Volvo’s largest Balkan centre not only celebrates a significant investment but also highlights the growing automotive industry in Kosovo. By showcasing the EX90 and establishing a cutting-edge hub, Volvo has solidified its commitment to both the region and a sustainable future. This event serves as a reminder of Kosovo's potential and the power of visionary investments in driving progress.