81% of Ghanaians say ride-hailing is safer than other transport options- Bolt report

A recent Ride-Hailing Safety Index Report commissioned by Bolt and conducted by research firm Ipsos reveals that 81% of Ghanaians view ride-hailing as safer than other transport options, reflecting growing confidence in app-based mobility and its role in improving everyday safety across cities.
The survey, conducted in Accra, Kumasi, Tamale, and Takoradi, examined how safety perceptions shape transport choices, the impact of technology on trust, and the contribution of ride-hailing services to safer urban travel.
The findings were unveiled at a press briefing hosted by Bolt, attended by government officials, road safety experts, and mobility stakeholders, highlighting the company’s ongoing efforts to advance safety innovation and collaboration in Ghana’s transport ecosystem.
Key findings include:
Convenience (80%) and safety (45%) are the main reasons Ghanaians use ride-hailing.
92% of respondents rely on ride-hailing for safer or more reliable travel, particularly for late-night trips (70%), when walking feels unsafe (50%), or when they are tired or unwell (46%).
Women make up 70% of ride-hailing users, with the largest group aged 25–34, highlighting the service’s role in supporting safe, flexible, and independent travel for young urban commuters.
Top safety features boosting passenger confidence include real-time GPS tracking (61%), driver verification (57%), and trip sharing (55%), with 94% of users saying these features make them feel more secure.
52% of respondents believe ride-hailing helps reduce drunk driving, providing a safe alternative after social events.
“This report gives us valuable insight into how Ghanaians experience and perceive safety when using ride-hailing,” said Sandra Suzanne Buyole, Regional PR Manager, Ghana. “It reinforces that safety is not only a key reason people choose digital mobility, but also an area where continuous investment in technology, driver education, and collaboration with stakeholders can make a lasting difference.”
Adding to this, Witness Soyinka, Head of Strategy Africa at Ipsos, noted, “The findings show that Ghanaians increasingly associate ride-hailing with reliability, traceability, and accountability, qualities that are essential for building long-term trust in mobility services. Safety features that enhance visibility and control are the main drivers of passenger confidence, especially among women and younger users.”
The report provides a data-driven foundation to inform future safety innovations and awareness campaigns. It will also support ongoing partnerships with regulators and the wider transport community to promote safer, more reliable urban mobility across Ghana.
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