Abu Dhabi: The AFC Asian Cup UAE 2019 has already overtaken the digital records set in the last edition in Australia - after just one week of the current tournament.



The Asian Football Confederation (AFC) has a reach now of 122 million for this tournament, which continues to rise every day with more and more engaging with the biggest-ever Asian Cup through the official AFC social platforms.

The AFC Asian Cup Facebook (fb.com/theafcasiancup) page has seen almost 40 million people engaged while the official Instagram account (instagram.com/afcasiancup) has clocked up more than 49 million impressions on the collection of stunning images from the competition.

Video highlights are also capturing attention with more than 7.9 million views on YouTube, watching a total of 14.1 million minutes of content – and a further 1.5 million Arabic viewers have tuned in through the AFC Arabic official Twitter account (twitter.com/afcasiancup_ar).



Video highlights are also capturing attention with more than 7.9 million views on YouTube, watching a total of 14.1 million minutes of content – and a further 1.5 million Arabic viewers have tuned in through the AFC Arabic official Twitter account (twitter.com/afcasiancup_ar).

There have also been close to 6 million people watching the video coverage on Facebook and 20.9 million have followed the exclusive insights on Instagram Stories.

On Twitter, there have been more than 22.4 million impressions – compared to just 3 million in the entire tournament in Australia, where just a million were engaged via Instagram in 2015, while the Facebook numbers totaled 11 million.

Dato’ Windsor John, the AFC General Secretary, said: “It is clear that we have grown our digital community in the last four years and now the reward is being seen with record numbers on the official Asian Cup accounts – and these records have been created in just one week of the tournament in the United Arab Emirates.

“The sheer numbers reinforce the AFC’s Vision and Mission to better engage with our passionate fans by staging world-class competitions for our players and teams and exemplifies the undeniable prestige and stature of the AFC Asian Cup.”


Source: the-afc.com