Albania’s fixed internet market continues to grow, with 661,000 subscribers in the third quarter of 2024. Discover how One Albania leads the charge and the latest trends in internet and telephony services.
Albania’s Fixed Internet Market Continues to Expand
Albania’s fixed internet sector has shown remarkable growth in 2024, with the number of broadband internet users reaching 661,000 in the third quarter. This marks a 2.2 percent increase compared to the previous quarter and an impressive 8.2 percent rise over the same period in 2023. However, the fixed telephony market has experienced a slight decline, highlighting shifting preferences as internet services continue to dominate. This article explores the latest trends in fixed telephony and internet services in Albania, revealing the market leaders and consumer preferences for integrated packages.
Fixed Telephony Subscribers in Decline
In the third quarter of 2024, Albania's fixed telephony sector saw a slight dip, with the total number of subscribers falling to 167,000. This represents a decrease of 0.3 percent from the second quarter of 2024 and a more significant drop of 4.5 percent compared to the same period in 2023. Despite this decline, the market remains active, with companies still vying for market share in a shrinking segment.
One Albania remains the dominant player, commanding 81.3 percent of the fixed telephony market with 135,818 subscribers. In second place is Tring Communication with 11,795 subscribers, followed by Vodafone with 7,205 subscribers. Abissnet and Nisatel round out the top five with 4,337 and 3,456 subscribers, respectively.
Fixed Internet Market: One Albania Continues to Lead
The fixed internet market in Albania, however, is a different story, with significant growth across the sector. One Albania is the undisputed leader in this space, boasting 154,826 subscribers by the third quarter of 2024. The company saw a healthy 3.3 percent increase compared to the previous quarter and a 14.5 percent rise year-on-year, solidifying its position as the frontrunner in the Albanian fixed internet market.
Vodafone Albania follows closely behind with 130,833 subscribers, marking a 1.1 percent increase from the previous quarter and a 2.1 percent rise from 2023. Other key players in the market include Tring, with 61,025 subscribers, and Abissnet, which counts 44,762 subscribers.
Consumer Preferences: Integrated Packages on the Rise
As consumers continue to embrace broadband internet, integrated service packages combining internet, phone, and TV have become increasingly popular. In the third quarter of 2024, these packages made up 23.4 percent of all integrated service packages. Internet and telephone packages accounted for 29.8 percent, while internet and TV bundles made up 46.8 percent of the total.
Notably, 45 percent of broadband internet subscribers opted for integrated packages, with 11 percent of these choosing triple-play packages that offer a combination of internet, television, and telephony services. This shift towards bundled services indicates a growing preference for more comprehensive, cost-effective solutions.
A Year of Growth and Transformation for Albania’s Fixed Internet Market
Albania’s fixed internet market in the third quarter of 2024 paints a picture of steady growth and evolving consumer demands. With One Albania leading the charge in both fixed telephony and internet services, the market is becoming increasingly competitive. As broadband subscribers continue to flock to integrated packages, the future of Albania’s telecommunications landscape appears poised for further innovation and expansion. With a clear trend towards bundled services, it’s evident that consumers are looking for more than just internet access—they want convenience, affordability, and comprehensive solutions that meet all their connectivity needs.
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