Green, purple, and bold orange shades set to redefine Apple’s flagship style

Apple is set to launch the iPhone 17 with striking new colours, including vibrant green, elegant purple, and a bold orange exclusive to the iPhone 17 Pro.

A Fresh Splash of Colour for Apple’s iPhone 17


Apple is embracing a more vivid palette with the upcoming iPhone 17, moving away from the softer shades that have characterised its recent releases. Building on the success of the striking Ultramarine featured on the iPhone 16, the tech giant is set to make an even bolder statement with a fresh green hue.

Industry reports suggest this new green will be far more vibrant than previous offerings, reflecting a shift in Apple’s design approach towards more eye-catching, fashion-forward devices. Alongside green, the standard iPhone 17 will also be available in a sleek and modern purple finish, giving buyers a broader range of expressive choices.

iPhone 17 Expands Beyond Traditional Tones


For years, Apple’s colour options have leaned toward muted pastels and understated finishes, appealing to minimalist aesthetics. However, with the iPhone 17 lineup, the company appears to be taking a creative leap, introducing shades that stand out both in photographs and in hand.

The green and purple variants will headline the standard iPhone 17 collection, providing users with a more personal way to match their devices to their style. These additions are expected to attract customers looking for more individuality in their smartphones.

Exclusive Fiery Orange for iPhone 17 Pro


While the base model gets a splash of colour, the iPhone 17 Pro will receive an even bolder treatment—an all-new orange finish. Described by insiders as a “more fiery version” of Desert Titanium, this shade blends sophistication with energy, ensuring the Pro model stands out as the most visually striking device in the lineup.

This Pro-exclusive orange is expected to appeal to customers seeking a premium feel with a distinctive edge, making it an instant talking point among Apple fans and collectors.

Colour as a Key Selling Point


Apple’s decision to diversify the iPhone 17’s colour palette reflects a growing consumer demand for more personalisation in tech devices. In an increasingly competitive smartphone market, colour variety has become a crucial factor in influencing buying decisions.

By offering shades like vibrant green, elegant purple, and bold orange, Apple is positioning the iPhone 17 not only as a powerful device but also as a style accessory—blurring the line between technology and fashion.

 A Brighter Future for iPhone Design

iPhone 17 Colours Signal Apple’s Bold New Era
The iPhone 17’s vivid green and purple options, along with the iPhone 17 Pro’s fiery orange, signal a shift in Apple’s design strategy towards more expressive, high-impact aesthetics. With colour becoming as important as performance for many buyers, this move could set a trend for future smartphone releases, where personality meets innovation in the palm of your hand.