Social network Bluesky reaches a milestone of 10 million users, driven by a surge in Brazil following the country's ban on X. Discover how alternative platforms like Bluesky are thriving.

Bluesky, an emerging social network, has achieved a remarkable milestone by surpassing 10 million users, largely fuelled by a rapid increase in sign-ups from Brazil. The platform’s growth spiked after Brazil's highest court blocked access to X, the social network formerly known as Twitter, in a move that has reshaped the digital landscape in the country. This development highlights the growing influence of alternative social networks like Bluesky as they gain momentum in regions affected by regulatory decisions.

Bluesky’s Rapid Expansion in Brazil


Bluesky’s growth trajectory took a sharp upward turn in the wake of Brazil's decision to ban X. The country's highest court not only prohibited access to X but also imposed fines on individuals attempting to circumvent the ban via VPNs. In response, many Brazilians turned to alternative platforms like Bluesky, contributing to a significant boost in its user base.

"You're one of the first 10 million Bluesky users!" read a celebratory post on the platform, marking the milestone with an interactive emoji feature. Users could check their registration number and share it with friends, adding a sense of community and excitement around the platform’s growth.

A Surge Driven by Brazil's Social Media Shift


The impact of Brazil's X ban was swift. Bluesky saw its user base grow by 3 million within days of the ruling, with over 85 percent of these new users coming from Brazil alone. The platform quickly became a refuge for those seeking a new online space for communication and interaction after X’s sudden disappearance from the Brazilian digital ecosystem.

Bluesky’s rise is part of a broader trend where alternative social networks, including Meta's Threads, have gained traction in markets where traditional platforms face legal or regulatory challenges. As Brazil's social media landscape undergoes a transformation, these platforms are stepping in to fill the gap.

Record Activity Signals Bluesky’s Growing Popularity


In addition to its expanding user base, Bluesky has reported record levels of activity on its platform. The surge in new users has translated into heightened engagement, with more conversations, content sharing, and overall interaction taking place on the network.

Last week, the company confirmed that it had witnessed unprecedented activity levels, a clear indicator of the platform's growing appeal. This rise in usage suggests that Bluesky is becoming more than just an alternative to X—it is developing its own community and identity.

 Bluesky's Success in a Shifting Social Media Landscape


Bluesky’s achievement of 10 million users represents more than just a numerical milestone. It signifies the platform’s potential to thrive in a social media environment where users are seeking alternatives to dominant networks like X. The ban on X in Brazil has given Bluesky the opportunity to expand its influence, and the platform’s ability to attract millions of new users in a short span of time showcases its rising appeal.

As Bluesky continues to evolve and attract a global user base, it is positioning itself as a viable player in the social media space. With more countries potentially facing similar regulatory actions against major platforms, Bluesky and other alternative networks could continue to grow in popularity.