When telecommunications giant Safaricom in partnership with Craft Silicon Kenya launched a new taxi hailing app Little, they announced that in the near future, the service would be available on USSD.
And sure enough, they have kept their promise. Non-smart phone users will now be able to request for a ride by simply dialing *826# on their mobile phones.
The service which was introduced to rival Uber Kenya is growing at a fast rate boasting over 23,500 downloads on both Android and iOS and a sign up of over 1,400 drivers.
The introduction of the USSD option is a game changer as a majority of the Kenyan population own a mobile phone and no one is locked out from enjoying the services.
Craft Silicon, in partnership with Safaricom Craft Silicon has also partnered with Safaricom to reward customers with airtime worth their ride up to a maximum of 500 shillings upon completion of their first and fifth rides.
Source: OMG Voice