The first ever Corporate Fashion event to promote the patronage of made-in-Ghana clothing and fashion accessories begins in Accra on Thursday.
The three-day event dubbed Corporate Fashion Exposé is on the theme: “WEAR IT RIGHT” will be held at the Coconut Grove Regency Hotel in Accra from the Thursday 26th to Saturday 28 th of July.
The event is being organised by Maria’s Fashion House, a unisex clothes production house that specialises in affordable, Afrocentric, formal, evening and casual outfits with over 15 years’ design and creative experience.
“This vision was conceived following governments (both the NDC & NPP) advocacy for Ghanaians to adopt the habit of wearing African prints on Fridays for official duties,” Executive Director of Maria’s Fashion House, Maria Adams told ghanaguardian.com.
“The time has come for us as Ghanaians to walk the talk of pushing made in Ghana products out there. We often have limited the use of our Ghanaian and African fabrics to only Friday wears.
"But there is a lot more use we can put these fabrics to and Corporate Fashion Exposé wants to start that movement where we can proudly wear well-tailored outfits produced from our local fabrics to official events at any point in time be it conferences and other office meetings.”
The Corporate Fashion Exposé will start at 9:00 AM with an Exhibition of Fashion Products, followed by a seminar on Corporate Style Guide for Men and Women on Friday at 9:00 AM.
A glitzy Corporate Fashion Show and Awards Night will draw the curtains down on the programme on Saturday, July 28, 2018. According to the organisers, two distinguished personalities will be honoured on the night for their commitment to the promotion of the local fabric through their advocacy works and attires.
Designers expected to grace the runway on Saturday include, Afromod Trends, Dzine Dzakuma, Abrantie, Maria’s Fashion House and Roweena Creations. The event is being organized with the support of the Ministry of Trade and Industry and the National Commission on Culture, two institutions leading the charge for the patronage of made in Ghana goods.