If there’s one unique issue that Samsung’s upcoming Galaxy Note 8 will have to contend with, it’s the association with an exploding battery.

The Galaxy Note 7 was launched to critical acclaim before manufacturing defects on top of poorly handled global recall saw the South Korean company withdraw the product from sale.

Between them, the Galaxy S8 and S8 Plus had to do a lot of the hard work to make good the damage to the brand name, and have cleared the path to allow the Note 8 to stand apart from any association and return Samsung to the world of high-end phablets.

So why is Samsung risking this by re-releasing the Note 7 and reminding the world of last year’s folly?

Source: Forbes