The Greater Accra Regional office of the Ghana Enterprise Agency (GEA), in partnership with the German Development Corporation (GIZ), has urged Small and Medium Enterprises (SMEs) to embrace digital transformation as a pathway to growth, competitiveness and long-term business sustainability.

The call was made at a seminar held on Tuesday, February 3, 2026, under the theme “Digital Literacy and Innovation Curriculum – Digitalize for Jobs (D4J) Project.” The event sought to equip SMEs with practical digital skills and tools to enhance operational efficiency and market reach.

Speaking to the media, the Greater Accra Regional Director of GEA, Anthea Ohene Mayne, said the engagement was designed to educate beneficiaries and address challenges encountered in the use of digital platforms, including concerns related to digital consultants who developed websites for SMEs during the first phase of the project.

She explained that an assessment of participating businesses revealed significant gaps in digital knowledge and application, prompting the organisation of multiple training sessions and workshops to expose SME owners to current digital trends and solutions.

“As part of the intervention, we introduced a digital literacy pack and an equipment pack, which served as practical training tools for beneficiaries,” she noted.

According to Ms Ohene Mayne, beneficiaries received MiFi devices, training handbooks and, in some cases, a digital visibility pack that included the creation of Facebook and WhatsApp Business accounts. They were also given access to digital solutions such as accounting and record-keeping software, Customer Relationship Management (CRM) platforms and e-commerce tools.

She added that websites developed for participating SMEs were provided at no cost for the first year, after which beneficiaries would be responsible for renewing their domain names.

Touching on the future of the initiative, Ms Ohene Mayne announced that Phase Two of the Digitalize for Jobs (D4J) project would place greater emphasis on innovation and inclusion, particularly in rural communities and among persons with disabilities (PWDs).

“The next phase will support 50 SMEs owned by persons with disabilities across five regions — Bono, Northern, Ashanti and Central — with 10 beneficiaries selected from each region,” she said.

The Technical Advisor for GIZ, Niwas Harrendorf, reiterated the importance of inclusive digitalisation, noting that significant digital and gender gaps still exist.

He said the initiative is aimed at bridging these gaps, especially for women-led and women-owned SMEs, describing the current cohort as a major step toward gender-responsive digital empowerment.