The Ghana Football Association has introduced the official mascot for the Women’s Football Strategy, named "Asantewaa the fearless." This mascot symbolizes inclusiveness and product diversity.

The Women’s Football Strategy, launched in July of this year, is designed to provide practical programs and initiatives aimed at advancing women's football in the upcoming football cycle.

Under the theme "EMPOWER HER GAME," the Women’s Football Strategy will be in effect from 2023 to 2026, with a strong emphasis on grassroots development and the promotion of women's football.

Led by Ama Brobbey Williams, the Head of Women’s Football Development at the Association, this strategy will work towards enhancing and developing a brand strategy for women's football.