Visit Ghana and learn much more about its rich cultural traditions, history and wildlife through a new tourism initiative called Bra Ghana, Maria Lovell, CEO of Miss Tourism Ghana UK (MTGUK) has urged global tourists.

‘Bra Ghana’, which means ‘come to Ghana’ in Akan, and is MTGHUK’s campaign to encourage people in and outside the country to learn and experience all that Ghana has to offer.

“If you’ve never considered Ghana as a destination point for sky-diving, hiking or safari, now is the time to start. The Bra Ghana initiative aims to highlight that Ghana has much more to offer the world than just colonial history but also has exciting and niche activities that showcase Ghana’s diverse tourism landscape – from the terrain and wildlife of the Shai Hills to the exhilaration of sky-diving in Kwahu,” he said.

‘Bra Ghana’ unveiled its programmes for the coming year and beyond on Friday 7 December 2018 at the Jobyco Hotel on Nii Klu Street, off the Spintex Road.

The programme of events includes festivals and carnivals to be staged throughout the year and designed to attract the Diaspora and other international visitors to Ghana.

“More visitors than ever are choosing shorter breaks, four or five-star hotels, boutique hotels, Air B&B, spa breaks, and cultural and events tourism holidays,” said Maria Lovell.

“Bra Ghana aims to build on that demand by initiating events including festivals, carnivals throughout the year to attract the Diaspora and other international visitors to Ghana,” he added.

The launch of the initiative comes as the Ministry of Tourism, Arts and Culture announced its own drive to boost tourism with its 2019 Year of Return campaign.

This campaign aims to commemorate 400 years of the arrival of the first slaves to America and to encourage those from the Diaspora to come home and establish businesses.