CEO of Media Excel Productions, Ernest Kwesi Ennin has slammed most Ghanaian artistes who parted ways with their record labels at the time they were doing so well to establish their own label or join a new label.
The Entertainment pundit said the practice smacks of greed and ingratitude on the part of the artistes and has made their music career less successful than it had been.
Mr. Ennin told Graphic Showbiz, it is a bad decision for artistes doing so well in their endeavours to walk away from your winning team.
He said though such decisions do come from the artistes themselves, external pressures also contribute to some of them leaving their record labels.
“Musicians want to see themselves on television and see their works promoted but they don’t stop for a second to check how much money goes into all of that.
“That is why when they leave, their careers take a downward turn.
“What is causing this pandemic? We keep losing big talents, big musicians and it is becoming a worry for the industry.”
According to Kwesi Ernest, there are countless examples of artistes whose careers suffered after they left the record labels that brought them into the limelight.
Cwesi Oteng became huge under BBnZ, after the record label had made him successful, he went his way and he has dropped ever since, Erico of Mentor fame accused Bandex of spending his money and never became big after that.
“Joyce Blessing was doing great with Media Excel and now that she has found her way to Zylofon, she has released about three albums and she is still not doing well.
“Cecilia Marfo for instance, was doing so well till her husband pops up and says, I want to manage my wife and in the process she lost everything.
“ Wutah finally had to come back together and with Praye, you should see the euphoria in the auditorium when they came on stage at this year’s Vodafone Ghana Music Awards, they don’t need anybody to advise them to come back together,” he said.
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