Popular Canadian model  Rick “Zombie Boy” Genest has died of apparent suicide. He was 32.

The Heavily-Tattooed model who was best known for his breakout role in Lady Gaga's 2011 music video “Born This Way” was found dead in his home in Montreal on Wednesday, according to iHeartRadio Canada.

The “Million Reasons” singer also shared the sad news, confirming  that Zombie Boy took his own life.

“The suicide of friend Rick Genest, Zombie Boy is beyond devastating,” she tweeted honoring the model who was best known for his breakout role in her 2011 music video “Born This Way”.

Heavily-Tattooed model Zombie Boy found dead in apparent suicide

“We have to work harder to change the culture, bring Mental Health to the forefront and erase the stigma that we can’t talk about it.”

“If you’re suffering, call a friend or family today,” she added. “We must save each other.”

Zombie Boy also modelled for Jay-Z’s fashion label Rocawear and appeared in the Keanu Reeves samurai film '47 Ronin'.

Heavily-Tattooed model Zombie Boy found dead in apparent suicide