Lamborghini combines luxury and technology with a digital platform offering exclusive content for its customers.

Discover Lamborghini's Unica app and Lamborghini TV, the ultimate digital platform for luxury car enthusiasts, featuring historical videos, engine insights, podcasts, and more.

Luxury carmaker Lamborghini has expanded its horizons beyond high-performance vehicles with the introduction of its exclusive Unica app and Lamborghini TV. Designed specifically for Lamborghini owners, these digital platforms provide a blend of historical, technical, and entertainment content, offering a unique way to engage with the brand’s storied legacy and cutting-edge innovations.

The Unica App: Exclusivity Redefined


Lamborghini’s Unica app is not just another mobile application—it’s a gateway for owners to dive deeper into the world of Lamborghini. Accessible only to Lamborghini customers, the app offers personalized experiences and exclusive content tailored to its users.

From managing private events to accessing personalized services, the Unica app ensures that Lamborghini owners stay connected to the brand's lifestyle. This digital tool encapsulates the exclusivity that Lamborghini enthusiasts expect, while providing insights into upcoming events, news, and more.

Lamborghini TV: A Visual Feast for Fans


For those who crave more than just the roar of a Lamborghini engine, Lamborghini TV offers a digital space dedicated to exploring the brand’s heritage and innovations. Featuring carefully curated categories, Lamborghini TV caters to both car enthusiasts and tech aficionados.

What to Watch on Lamborghini TV:


  • Historical Documentaries: A look back at Lamborghini’s iconic models and milestones.

  • Engine and Technology Insights: In-depth features that explore the brand’s engineering excellence.

  • Podcasts and Interviews: Engaging conversations with experts, designers, and engineers.

  • Model-Specific Features: Detailed videos highlighting the specifications and design of Lamborghini’s latest and classic models.

With this range of content, Lamborghini TV goes beyond showcasing cars—it offers an immersive journey into the artistry, innovation, and passion that define the brand.

Bridging Technology and Luxury


Lamborghini’s efforts to create digital experiences like the Unica app and Lamborghini TV reflect its commitment to innovation. By embracing technology, the luxury automaker is enhancing its customer experience and redefining how enthusiasts interact with the brand.

These platforms not only provide entertainment but also serve as a bridge between Lamborghini’s illustrious history and its vision for the future.

A Vision for the Future


As Lamborghini continues to innovate, the Unica app and Lamborghini TV exemplify its ability to combine tradition with technology. For loyal customers and admirers alike, these platforms offer a glimpse into the brand’s unparalleled commitment to excellence, both on and off the road.

With these digital offerings, Lamborghini proves once again that it is more than just a car manufacturer—it is a symbol of artistry, performance, and innovation.