Multichoice risks licence suspension over DStv price dispute
Multichoice Ghana, operators of DStv, is under mounting pressure to reduce subscription prices or risk having its operating licence suspended, following a firm ultimatum from the Minister for Communications, Digital Technology and Innovation, Samuel Nartey George.
The directive comes in response to Multichoice’s refusal to adjust its pricing in line with the recent significant appreciation of the Ghanaian cedi.
Speaking to journalists, Mr. George criticised the company’s position as being “out of touch” with the current economic reality faced by many Ghanaians.
In a detailed nine-page response, however, Multichoice defended its pricing model, arguing that the cedi’s recovery is not strong or stable enough to support a downward adjustment. The company cited a 200% depreciation of the cedi over the past eight years, describing it as part of a broader pattern of long-term currency volatility that informs their pricing decisions.
While the Minority in Parliament has called for restraint and encouraged dialogue between government and the service provider, Minister George remains adamant.
He reiterated that the government is prepared to enforce sanctions, including a potential suspension of Multichoice’s licence, if compliance is not met.
As the deadline approaches, market watchers and subscribers alike are closely monitoring whether Multichoice will adjust its stance or risk disruption in one of its most critical African markets.
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