National Board for Small Scale Industries (NBSSI) on Tuesday 22nd May, 2018 organised a roundatable meeting on how to enhance access to market for women entrepreneurs at the Fiesta Royale Hotel.
Ms Kosi Yankey, Executive Director of NBSSI
Director of women entrepreneurship development department of the NBSSI, Ms Habiba Sumani, highlighted the challenges faced by women entrepreneurs and called for more capacity building programmes on Branding and marketing.
Participants were introduced to various topics including social media marketing as a means of promoting their brands and expanding their reach.
The meeting brought together women entrepreneurs, corporate leaders, business experts, media, investors to the Fiesta Royale Hotel.
Research Manager of Innovations for Poverty Action(IPA), Santiago Sanchez Guiu was also there to moderate a panel discussion on challenges in accessing domestic and foreign markets.
Fund Manager for Business Advocacy Fund (BUSAC) Nicholas Gebare, attended the meeting and pledged his outfit's support for women entrepreneurs.
Panel discussion:The quartet (from left) Zeepay, Sandra Abrokwa, Sekina Abam and Dizifa.com sat on panel to discuss Digital Marketing and its benefits.
There was Questions & Answers session for participants
Story by Fiifi Abdul Malik/ghanguardian.com
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