Music icon and entrepreneur, Okyeame Kwame, offered deep insights into personal authenticity and branding during his appearance on Joy Prime’s Prime Time Show with George Quaye on June 25, 2025.

Widely known for his polished public image, he gave viewers a rare look into the mindset behind his enduring brand. According to him, true branding is not about crafting an image, but about living your truth.
“Since I became brand conscious, I realised I cannot sell anything except what I am."

“Because in the final analysis of branding, what you say you are and how you want people to see you is not the same as who you really are.”

He explained that effective branding isn’t about appearances or slogans but about alignment between one’s identity and one’s actions.

Okyeame Kwame stressed that time is the ultimate test of a personal brand.

“Who you are always comes out,” he noted. “Every brand has one enemy: time. If you are faking it, after a while you get tired, or you do something else, or you dilute it," he said.

Known as the “Rap Dacta,” the artist revealed how his self-perception shapes his style.
“I look at myself as an intelligent, elegant African. So when I’m dressing, that’s what I try to communicate...intelligence and elegance.”