Japanese tech giant Panasonic has unveiled an AI-driven avatar of its late founder, Kōnosuke Matsushita, to preserve his philosophy and inspire future generations.

Panasonic uses artificial intelligence to recreate its founder, Kōnosuke Matsushita, aiming to preserve his management philosophy and guide decision-making for the future.

In an innovative blend of tradition and technology, Panasonic has brought its late founder, Kōnosuke Matsushita, back to life—virtually. The Japanese company has developed an artificial intelligence (AI) model that emulates Matsushita's voice, thinking, and management philosophy. This ambitious project seeks to ensure that his principles continue to shape Panasonic’s corporate culture and inspire decision-making across generations.

The Vision Behind Reviving Kōnosuke Matsushita


Kōnosuke Matsushita, who founded Panasonic in 1918, remains a towering figure in the business world. His management philosophy has guided the company for decades, but with fewer employees who had direct interactions with him, Panasonic saw the need for a modern solution to preserve his teachings.

"We believe it is important that our employees correctly understand the management philosophy of our founder, Kōnosuke Matsushita, on which our basic management policy is based, and to follow it through the centuries," the company stated.

How Panasonic Brought Its Founder to Life


The AI model was developed using a treasure trove of archival material, including 3,000 recordings of Matsushita’s speeches, writings, and interviews. These were digitized by Panasonic's Panas Institute and Happiness through Prosperity (PHP), a think tank and educational organization founded by Matsushita himself.

Collaborating with the Matsuo Institute, affiliated with the University of Tokyo, Panasonic created an AI-powered avatar that mimics Matsushita’s distinctive speech patterns and thought processes. This digital recreation allows employees and researchers to interact with Matsushita's philosophy, offering insights into management challenges through the lens of his principles.

Applications in Management and Beyond


The AI version of Matsushita is not just a tribute to his legacy but a practical tool for Panasonic’s current and future leaders. By simulating his thought process, the AI offers guidance on decision-making based on scenarios that align with his management philosophy.

The company also plans to extend this innovation to researchers and Matsushita's former collaborators, ensuring a deeper understanding of his ideas. This initiative highlights how AI can bridge the gap between tradition and the ever-evolving corporate landscape.

Tradition Meets Innovation


Panasonic’s decision to revive Kōnosuke Matsushita through AI exemplifies how technology can preserve and propagate timeless values. By integrating the wisdom of its founder into modern management practices, Panasonic is not only honoring its roots but also equipping future generations with a guiding philosophy.

As AI continues to redefine industries, Panasonic's endeavor serves as a remarkable example of using technology to maintain a connection with history while shaping a progressive future. The digital Matsushita is poised to inspire and lead, ensuring his legacy endures for centuries to come.