Italian luxury fashion giants, Fendi is being mocked online by shoppers who claim their new fur-lined scarf which cost, £750  resembles something dodgy.

Images of their £750 Touch of Fur pink accessory have been circulating online, and people have pointed out it resembles a rather intimate body part.

See reactions shared on twitter below;

Twitter users were baffled at a scarf being sold by Fendi, and said it looks rather dodgy

The unintentionally obscene-looking scarf is sure to leave some shoppers ticked pink, as it’s been likened to a female genital area.

The scarf is in a beige hue and has a rather unfortunate brown lining of fox fur around the edge.

Fendi is no longer selling the controversial scarf on its website.

One Twitter user shared an image of the rude-looking scarf and said: “Well this is ugly and slightly awkward! What were you thinking @Fendi?”

The pink scarf has a rather unfortunate brown lining of fox fur around the edge

The pink scarf has a rather unfortunate brown lining of fox fur around the edge

Some people claim the promotional image looks even ruder upside down

Some people claim the promotional image looks even ruder upside down

Many people slammed the awkward item on Twitter