Ghanaian music icon Samini has advised emerging artistes to make wise financial decisions by investing in land instead of splurging on luxury items.

Speaking on Daybreak Hitz on Hitz FM with Kwame Dadzie and Doreen Avio, the celebrated dancehall and reggae artiste said buying land was one of the smartest moves he made early in his career.

“This is one of the things I did when I was young,” he said, adding that the advice came from an older friend who noticed his habit of frequently changing cars. “He told me to stop wasting money on cars and buy land instead,” Samini recounted.

Beyond music, Samini is also an entrepreneur with interests in large-scale farming and real estate. He runs Highgrade Family, a music and events company that has nurtured several Ghanaian talents over the years.

The award-winning artiste, known for hits such as Linda, My Own, and Obaa, is currently gearing up for his annual concert, Saminifest, slated for December 24 in Accra. The event, which celebrates his musical journey and Ghanaian culture, will feature performances from top artistes and is expected to be one of the highlights of the festive season.

Samini continues to inspire younger artistes to think long-term, not only in their craft but also in how they manage their finances.