SAMSUNG RECENTLY unveiled it’s 2021 premium product line-up, designed to bring new experiences to homes in Ghana at Pomona-Ghana, near Danquah Circle, Accra.

Lucas Lee, MD, Samsung Ghana, said the groundbreaking products were inspired by a time when homes have become multifunctional.

“Living rooms are now doubling as gyms, movie theatres and versatile offices. From the way we use our rooms to the materials we use in our interior design, so many things have changed inside our personal spaces. This was Samsung’s inspiration for a new kind of home in which appliances are beautifully designed, flexible to fit every lifestyle, and seamlessly connected for maximum convenience,” he said.

The 2021 line-up saw the Neo QLED 8K TV range which ushers in a new era in TV technology and delivers amazingly innovative display technology designed for a world, on display, and also the Frame TV, a one-of-kind innovation – pioneering visual technology that seamlessly transforms between a TV and a gallery-like display. There was also The Serif TV with its harmonious design and also the Premiere, Samsung’s new 4K Ultra Short Throw laser projector, now available in Ghana.

Next on the bill was Samsung’s pioneering WindFree™ air conditioner creates a gentle and mild air flow, evenly distributed through tens of thousands of micro holes, so people in the room feel almost no wind – just comfortable cool air and then the Samsung AddWash™ washing machine which allows users to open the hatch and add forgotten clothes after a cycle has already started.

“Samsung’s ingenious FlexZone innovation available in selected fridges offer flexibility and convenience for large families and those that love to cook and entertain.

“Samsung is committed to endless innovation, designed for every need.We believe in the power of technology to make life better throughout the home. By listening to the needs of Ghanaians, we are excited to offer a product line-up designed to empower everyone to see, hear, touch, feel and experience their homes in incredible new ways, “ Mr Lee explained.