Samsung launches vision AI TVs, promising home entertainment through artificial intelligence
18th July 2025
Samsung Electronics has unveiled its 2025 range of artificial intelligence-powered televisions under the brand name Vision AI, promising viewers a smarter and more intuitive home entertainment experience.
The new Vision AI models, available in screen sizes from 43 to 100 inches, are equipped with features designed to learn from users and adapt to their habits.
The launch, which took place in West Africa, was highlighted by Maxwella Aguditse, Product Marketing Manager for Consumer Electronics at Samsung Electronics West Africa.
“AI is taking the world by storm, and what better way to bring it into our daily lives than through the devices we use at home—like our TVs,” Aguditse stated, emphasizing Samsung’s push to integrate artificial intelligence seamlessly into consumer electronics.
Among the standout features is adaptive volume control, which allows the TV to learn viewing patterns. For example, if a user consistently turns the volume up while watching sports, the television will remember and adjust automatically the next time it detects a similar event—eliminating the need for manual input.
These AI enhancements reflect Samsung’s broader vision of transforming televisions from passive screens into smart, responsive companions in the living room.
The company says its Vision AI line is more than just a technical upgrade—it’s a step toward personalized technology that anticipates user needs.
Samsung is urging customers to visit its showrooms across the country to explore the capabilities of the new lineup and get a first-hand experience of how AI is redefining the way we watch TV.